On April 14, Galanz, Konka and other home appliance enterprises confirmed to Beijing Business Daily that recently Guangdong Province plans to restart the policy of home appliance going to the countryside to boost domestic consumption. I have to admit novel coronavirus pneumonia has affected the household electrical appliance market in the past two months, and GREE has lost half of its income. Hisense and other enterprises have begun to cut salaries and lay off workers.

More than ten years ago, China implemented a nationwide policy of home appliances going to the countryside, which supported a large number of small and medium-sized brands and effectively played a role in saving the city. But up to now, to judge whether home appliances go to the countryside is still a good medicine to save the market, we need to consider two or three. The first batch of home appliances to the countryside have reached the time of retirement, which is a big reason for the replacement of home appliances, but a single price discount may not be able to arouse consumers' enthusiasm for spending money.

Home appliances restart in the countryside

According to the letter of the Department of industry and information technology of Guangdong Province on providing the list of alternative production enterprises and products for home appliances to go to the countryside, in order to further expand rural consumption and reduce the impact of the epidemic on consumption, it is proposed to carry out special action for home appliances to go to the countryside, and it is required that by the 14th of this month, the industrial and information departments of each prefecture level city should report the list of production enterprises for home appliances to the countryside, among which there are no more than 5 production enterprises in each category The first batch of products will be air conditioning, 4K TV, washing machine, refrigerator, computer, mobile phone, rice cooker, water heater, etc.

As a special action for home appliances going to the countryside in Guangdong, the qualification of enterprises participating in the special action is determined through competitive consultation. In the letter issued by the Department of industry and information technology of Guangdong Province, detailed requirements are given for the list of household electrical appliances enterprises reported by cities at all levels, such as clarifying the registration place, sales volume, tax amount, industry status of enterprises, and the model target list of products in the countryside (including market price and preferential price in the countryside), as well as the system of authorized outlets, as well as distribution, service, publicity capabilities, etc Submission.

For a new round of home appliances to go to the countryside, you Limin, head of Planning Department of Galanz Group, told Beijing Business Daily that this is a policy of "promotion fee, benefiting people's livelihood".

"Past experience has shown that price subsidies can directly help stimulate consumption." According to the major general of chanjing observation.

It is worth noting that Guangdong industry and information technology department did not make clear in the notice whether the special round of "home appliances to the countryside" had financial subsidies or not. However, it is reported that at the executive meeting of the provincial government held on April 2 in Guangdong Province, research and promotion of rural consumption were put forward. At the same time, it was clearly put forward to stimulate the potential of rural physical consumption, carry out special actions to bring automobiles and home appliances to the countryside, and encourage rural residents to buy automobiles and home appliances by means of enterprises giving profits and government subsidies.

China's last large-scale subsidy for home appliance industry was more than ten years ago, aiming to deal with the global financial crisis caused by the US subprime crisis. At the end of 2007, the pilot project of home appliances going to the countryside was carried out in Shandong, Henan, Sichuan and Qingdao. In February 2009, "home appliances going to the countryside" was fully implemented in the whole country. The central government allocated a subsidy budget of 20 billion yuan for "home appliances going to the countryside".

On April 14, Galanz, Konka and other home appliance enterprises confirmed to Beijing Business Daily that recently Guangdong Province plans to restart the policy of home appliance going to the countryside to boost domestic consumption. I have to admit novel coronavirus pneumonia has affected the household electrical appliance market in the past two months, and GREE has lost half of its income. Hisense and other enterprises have begun to cut salaries and lay off workers.

More than ten years ago, China implemented a nationwide policy of home appliances going to the countryside, which supported a large number of small and medium-sized brands and effectively played a role in saving the city. But up to now, to judge whether home appliances go to the countryside is still a good medicine to save the market, we need to consider two or three. The first batch of home appliances to the countryside have reached the time of retirement, which is a big reason for the replacement of home appliances, but a single price discount may not be able to arouse consumers' enthusiasm for spending money.

Home appliances restart in the countryside

According to the letter of the Department of industry and information technology of Guangdong Province on providing the list of alternative production enterprises and products for home appliances to go to the countryside, in order to further expand rural consumption and reduce the impact of the epidemic on consumption, it is proposed to carry out special action for home appliances to go to the countryside, and it is required that by the 14th of this month, the industrial and information departments of each prefecture level city should report the list of production enterprises for home appliances to the countryside, among which there are no more than 5 production enterprises in each category The first batch of products will be air conditioning, 4K TV, washing machine, refrigerator, computer, mobile phone, rice cooker, water heater, etc.

As a special action for home appliances going to the countryside in Guangdong, the qualification of enterprises participating in the special action is determined through competitive consultation. In the letter issued by the Department of industry and information technology of Guangdong Province, detailed requirements are given for the list of household electrical appliances enterprises reported by cities at all levels, such as clarifying the registration place, sales volume, tax amount, industry status of enterprises, and the model target list of products in the countryside (including market price and preferential price in the countryside), as well as the system of authorized outlets, as well as distribution, service, publicity capabilities, etc Submission.

For a new round of home appliances to go to the countryside, you Limin, head of Planning Department of Galanz Group, told Beijing Business Daily that this is a policy of "promotion fee, benefiting people's livelihood".

"Past experience has shown that price subsidies can directly help stimulate consumption." According to the major general of chanjing observation.

It is worth noting that Guangdong industry and information technology department did not make clear in the notice whether the special round of "home appliances to the countryside" had financial subsidies or not. However, it is reported that at the executive meeting of the provincial government held on April 2 in Guangdong Province, research and promotion of rural consumption were put forward. At the same time, it was clearly put forward to stimulate the potential of rural physical consumption, carry out special actions to bring automobiles and home appliances to the countryside, and encourage rural residents to buy automobiles and home appliances by means of enterprises giving profits and government subsidies.

China's last large-scale subsidy for home appliance industry was more than ten years ago, aiming to deal with the global financial crisis caused by the US subprime crisis. At the end of 2007, the pilot project of home appliances going to the countryside was carried out in Shandong, Henan, Sichuan and Qingdao. In February 2009, "home appliances going to the countryside" was fully implemented in the whole country. The central government allocated a subsidy budget of 20 billion yuan for "home appliances going to the countryside".