Household appliances are classified into three categories: Small household appliances, small household appliances for personal care and small household appliances for kitchen and bathroom. Although these three categories of products have own features, there are quite a lot of commons in strategies of branding promotion, terminal marketing and Internet marketing.
Small household appliances include traditional electric funs, electric heaters, etc. as well as emerging products such as humidifiers, air refreshers, and water fountains, which normally take health and energy saving as the major selling points. Small household appliances for personal care include electric hair driers, electric shavers, electric irons, electric toothbrushes, electric facial instruments, electric massagers, etc. Since there is close relationship with personal bodies in use, personal care products require higher precision and safety, whose marketing selling point are high-tech and safety, and other features.
Small household appliances for kitchen include induction cookers, microwave ovens, electric rice cookers, electric dish sterilizers, electric ovens, bread makers, blenders, juicers, electric coffee pots, electric kettles, etc. Due to low technology and price of this kind of products, there are great business opportunities and more competition.