Driven by consumer demand rigid, in recent years, a steady increase in the market size of the rice cooker. The PRC is estimated data showed the first half of 2014 retail sales reached 6.7 billion cooker, an increase of 8.3%. In the rice cookermarket steady growth in the context of computer-type rice cooker mainstream market position has been further consolidated, its share of retail sales in 2012 from 67.8% to 77.8% in the first half of 2014. Meanwhile, with the continuousupgrading of product structure, product price also increased significantly in 2014, the first half of the rice cooker market price rose 6.5 percent overall compared with 2013.

It is reported that the rice cooker dating back more than 60 years of history, from the heating plate to IHelectromagnetic heating, technological innovation has experienced a long period of time. From now, the conventional heating computer products is still the mainstream market, its sales accounted for 63.6%, while that with the major brandshave increased their investment in heating products IH, IH rice cooker heating computer-based retail sales share in the first half of this year has been reached 14.2%, surged 6.1 percentage points over 2013. United States, Supor, nine positive, Panasonic and other brands of computer-based IH rice cooker heating retail brand in its internal accounting are dramaticallyenhance 6.2,11.2,1.0 and 4.0 percentage points respectively compared with 2013.

In the traditional field of home appliances, small appliances live channel expansion in the electricity business in the forefront. The PRC is estimated data showed retail sales in the first half 2014, online retail sales accounted for 11.2 percentrice cookers and 13.6% of the overall market, respectively. From Yee line, compared to the case of line monitoring data, thecomputer-based rice cooker price advantage online, offline online 95 yuan higher than the average, while the high-endproduct line acceptance cooker below the lower line, By IH heating cooker line retail share of 18.2 percent, 6.7 percentage points higher than the line. Division General Manager Xinyikang life electrical WU Hong said that based on the PRC, onlineconsumer research data, we found that online users to focus primarily cooker product quality, accounting for up to 37.8%,with overall comments based; cooker users also more concerned about the appearance of the topic, mainly for color, stylecomments; in addition, the user experience is also in the process of reviews of hot spots, including the use of convenience, cooking speed, liner quality, functionality, cooking effects.

As one of the star product life cooker small appliances, the future market performance will remain strong. The PRCforecast 2014 annual retail sales is estimated to be 46.91 million units cooker, retail sales of 13.6 billion yuan, an increase is expected to reach 4.7% and 13.9%; 2015 rice cooker market will continue steady growth, retail sales, the amount of an increase is expected to reach 6.7% and 14.7%.